Back
MISHUTKA THE TREASURE HUNTER BECOMES ONE OF THE MOST POPULAR JOB AT BOOKIDS FESTIVAL
11 June 2025
THE MISHUTKA BRAND ORGANIZED AN ENGAGING ACTIVITY ZONE AT THE BOOKIDS FESTIVAL, REVEALING ITS PROMOTIONAL GAME, "TREASURE HUNT", TO OVER 20,000 PEOPLE.
"Bookids City of Jobs" is one of the biggest and the most anticipated events for kids and their parents in Belarus. The Botanical Garden in Minsk has been hosting the festival for as long as six years now. The event never fails to bring together thousands of guests. A long-term partner of the event, the Mishutka brand, became one of the most exciting points of attraction for both kids and adults.
On 7–8 June, the brand presented a delightful entertainment program, "Mishutka the Treasure Hunter". Together with Mishutka, the brand's bubbly mascot, and a good-natured pirate, kids had a great time passing thrilling tests, looking for the keys to a treasure chest, getting "bookids" (a special currency of the event), and receiving amazing gifts. The activities left both children and their parents overwhelmed with adventurous spirit and vibrant emotions.
In two days, the event attracted about 22,000 visitors, who had a chance to learn about the Mishutka brand and its new delicious foods, according to the organizers. An officially recognized food product for kids, the Mishutka sausages, is made from fresh chicken fillet, with no phosphates or glutamate. The packaging says that the product is an ideal choice for children over 3 years of age.
During the Bookids event at the Botanical Garden, the Mishutka brand announced a promotional game, "Treasure Hunt", with over 600 winners. The prize pool includes a plethora of valuable gifts, such as bikes, gaming consoles, smart speakers, and backpacks with branded items. On 8 August, the grand prize of 10,000 BYN will be raffled among the participants. To take part in the promotional game, you need to buy the Mishutka sausages or the Classic sausages with a special sticker and meet the conditions on the website igra.mishutka.by .
Take a chance and join our prize-studded "Treasure Hunt"! We wish best of luck to everyone!