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JO’JA SHINES AT THE XXI CHARITY FESTIVAL OF CULTURAL TRADITIONS AND NATIONAL CUISINE
28 September 2025
On September 27, Tashkent’s Central Park became the stage for one of the city’s most anticipated cultural events — the XXI Charity Festival of Cultural Traditions and National Cuisine, organized by the Diplomatic Service under the Ministry of Foreign Affairs of Uzbekistan.
For more than 20 years, this annual festival has brought together cultures and cuisines from across the globe, uniting people through tradition, taste, and a shared spirit of giving. This year, over 20 accredited diplomatic missions in Uzbekistan took part, making the celebration especially vibrant.
Among the highlights of the Belarusian pavilion was the presentation of JO’JA, a fresh and dynamic poultry brand by the leading agricultural holding Servolux, produced locally in Tashkent at FAYZ PARRANDA LLC, part of the group.
Visitors were treated to the delicious taste of JO’JA nuggets — already a favorite in the brand’s ready-to-cook range — and delighted by fun souvenirs featuring the cheerful JO’JA chick mascot.
JO’JA is more than just a brand — it’s a promise of quality. Developed by experienced Belarusian specialists with the needs of Uzbek families in mind, JO’JA offers a wide halal assortment: from whole chicken to nuggets, both chilled and frozen, ready to suit every kitchen. Exciting new additions are on the way, including chicken strips, mini nuggets, and burger patties designed for home cooking.
Beyond its flavors, the festival carried a profound mission: all proceeds from the event are directed to support children battling cancer and those living with health challenges.
By participating in this meaningful celebration, JO’JA not only introduced its products to the community but also reaffirmed its commitment to cultural exchange, social responsibility, and making a difference where it matters most.