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SERVOLUX GC IS TAPPING INTO THE MARKET OF SAUDI ARABIA
05 November 2024
THE ENTERPRISE NOW HAS THE OPPORTUNITY TO MARKET ITS PRODUCTS IN THE REGION THANKS TO THE NEWLY ACQUIRED HALAL CERTIFICATE APPLICABLE IN SAUDI ARABIA.
On October 28–30, 2024, Servolux GC took part in the Saudi International Halal Expo & Summit Exhibition, which is historically held in Riyadh, the capital city of the Kingdom of Saudi Arabia.
The business forum annually brings together representatives of large local and foreign companies producing goods that comply with the "Halal" label requirements for both foodstuffs and other industrial goods. The main objectives of the exhibition are to showcase the latest research and developments in the halal sector, improve communication between key market players, and to highlight issues facing the industry such as regulation and harmonization.
For Servolux GC, participation in the Saudi International Halal Expo & Summit Exhibition is, first and foremost, an opportunity to declare itself as an experienced and reliable manufacturer of poultry products that meet the Halal specification. The company supplies halal products to a number of countries in the Middle East and Central Asia already. Now a similar opportunity opens in Saudi Arabia: Servolux GC was granted a special certificate, allowing the enterprise to import poultry products into the country
Halal certificates confirm the absence of prohibited components in poultry meat and feed, such as pork, alcohol, antibiotics, injections or GMOs. High customer demand for the products manufactured by Servolux GC is ensured by its stable quality, delectable taste and a wide range of goods to choose from.
These factors had an impact of the Servolux GC pavilion at the Saudi International Halal Expo & Summit Exhibition, as it drew keen interest and earned praise from the local business community. The company plans to develop communication lines and establish product supply in B2B and retail market segments in Saudi Arabia.