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SERVOLUX AGROHOLDING PRESENTS NEW BRAND JO’JA AT UzFOOD 2025
14 April 2025
JO’JA OFFERS POULTRY PRODUCTS PRODUCED IN UZBEKISTAN UNDER THE SUPERVISION OF BELARUSIAN EXPERTS AND USING ADVANCED EUROPEAN TECHNOLOGIES.
On 8–10 April, Tashkent welcomed UzFOOD 2025, the 24th International Exhibition of Foods, Ingredients and Production Technologies. With 26 participating countries, 370 companies, and around 10,000 attendees, UzFOOD marks a major event in Uzbekistan's food industry.
Every year, the exhibition brings together the biggest food producers, suppliers, and distributors. Servolux International Agroholding is proud to be among food industry leaders. With 20+ years of experience behind our belt, we have 20+ brands and work with global HoReCa franchises. Our geography is constantly expanding. The Servolux products enjoy the highest reputation in 10 countries, including Uzbekistan, Kazakhstan, Tajikistan, and China. In Belarus and Russia, one of the most beloved Servolux brands is Petrukha. Kazakhstan consumers appreciate the ALFOOR trademark. The SERVOLUX PROFESSIONAL brand is the No. 1 choice among cafés and restaurants. For its Uzbekistan customers, Servolux came up with a new brand JO’JA, which made its debut at UzFOOD 2025.
JO’JA includes high-quality poultry products produced exclusively for Uzbekistan consumers under the supervision of Belarusian experts. When building a new brand, Servolux specialists did a vast research to identify the key factors affecting Uzbekistan buyers' choice of poultry. Meeting all consumer expectations, JO’JA products adhere to halal standards, are safe to consume, and have a natural taste. Strict adherence to these criteria is ensured as early as during a feed production stage. Poultry feed is developed and produced at Servolux sites as part of a full-cycle production process. In November 2024, Servolux greatly expanded its presence in the Central Asia region by acquiring a processing factory (Fayz Parranda LLC) and a feed mill plant in Uzbekistan. These enterprises are now facilities for making top-quality JO’JA foods.
Servolux is committed to providing the highest quality at every stage of the process, from mixed feed production to packaging. We feed our poultry stock a natural, balanced diet, keep them in a comfortable and sterile environment, and constantly monitor their health. Plus, we ensure that our workers uphold the highest hygiene standards. These are the production principles that we religiously follow across Servolux enterprises in all countries. It goes without saying that products for the Asia region must meet halal standards. During a series of audits, specialised supervision agencies examined and evaluated all our production processes (from poultry acceptance to end product packaging). The audits confirmed that our products fully comply with halal certification requirements.
JO’JA are the poultry products, taste and quality of which have earned the trust of thousands of consumers in Uzbekistan. Studies have shown that 9 out of 10 shoppers choose JO’JA. Our assortment includes foods at different stages of readiness, such as whole chickens, fillet, drumsticks, thighs, wings and a variety of chicken marinades ready to be baked right in the bag. To those who prefer time-saving half-processed options, JO’JA offers cutlets and sausages. Ready-to-eat chicken nuggets are a well-deserved favorite among kids and adults alike. At UzFOOD 2025, the company Servolux and JO’JA brand have found new partners and received a number of promising business offers, which means that even more people are about to discover the delicious taste of Belarusian-quality Uzbek foods.