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JO’JA LAUNCHES ITS FIRST CHICKEN PLOV AT BESHQOZON!
15 August 2026
On August 15, JO’JA and BESHQOZON opened a new chapter in Uzbekistan’s culinary story with the official launch of the first-ever JO’JA Chicken Plov.
The dish was prepared according to a traditional recipe, in a spectacular handcrafted kazan created using a mosaic technique inspired by Tashkent’s legendary architectural mosaics.
Several months ago, Servolux signed an exclusive agreement to supply JO’JA products to BESHQOZON restaurants. The initial testing period confirmed strong demand for this new take on a traditional Uzbek favourite. Guests praised the chicken plov for its flavour, tenderness and moderate calorie content. Positive customer feedback, combined with the quality of JO’JA products and a strong partnership between the two companies, led to JO’JA Chicken Plov becoming part of the permanent menu at all BESHQOZON locations.
The official launch of JO’JA Chicken Plov and the unveiling of the JO’JA kazan took place at BESHQOZON’s flagship location near the Tashkent TV Tower. Guests were treated to a true culinary celebration, complemented by the traditional sounds of karnay and surnay, performed by the Navo folk ensemble - a musical tradition symbolising celebration, joy and prosperity.
The ribbon-cutting ceremony was attended by distinguished guests, including Alexander Sergeyevich Ogorodnikov, Ambassador Extraordinary and Plenipotentiary of the Republic of Belarus to the Republic of Uzbekistan; Alexey Nikolaevich Kovalev, Deputy General Director for Sales at Servolux CA JV LLC; Mirsaid Mirobidovich Aripov, Director of the Yunusabad branch of BESHQOZON; and Farrukh Sunnatillo ugli Sharif, Creative Director of Synthesis agency.
The JO’JA kazan is a joint project between the JO’JA brand and Synthesis creative agency. Its distinctive design was brought to life using traditional mosaic craftsmanship by generations of Uzbek artisans from the Turdiev family. Especially for the opening, craftsmen from Fergana also created a unique JO’JA lagan, decorated in the world-renowned Rishtan ceramics tradition - vibrant, intricate and rich in detail. Together, the JO’JA kazan and lagan have become symbols of a new cultural expression in Uzbekistan, bringing together traditional craftsmanship, contemporary branding and the launch of the first JO’JA Chicken Plov at the legendary BESHQOZON restaurant chain.