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JO’JA BRINGS TOGETHER DISTRIBUTION PARTNERS FROM ACROSS UZBEKISTAN
13 August 2026
CONSISTENT QUALITY AT EVERY STAGE - FROM RAW MATERIALS TO FINAL PACKAGING
On August 12, SERVOLUX and JO’JA brought together more than 60 distribution partners from across Uzbekistan for an exclusive conference in Tashkent. The event welcomed representatives responsible for the JO’JA brand in Tashkent and Tashkent Region, Bukhara, Samarkand, the Fergana Valley, Khorezm, Surkhandarya, and other parts of the country.
The conference offered partners an opportunity to take a closer look at SERVOLUX and the JO’JA brand - their history, values, product range, and the principles behind the brand’s success. Senior executives shared the story of JO’JA’s development, taking guests behind the scenes of its production processes and quality and food-safety standards.
A key focus of the presentation was the importance of consistent quality at every stage of the journey - from sourcing raw materials to the moment the finished product reaches its final packaging. Partners also explored the commercial side of the brand: how to present JO’JA products effectively, communicate their key benefits, and confidently respond to customer questions and objections.
The learning continued with a lively hands-on cooking masterclass. Divided into teams, participants were challenged to create dishes from the JO’JA range within a set time. The format turned the new product knowledge into practical experience and added a healthy dose of competition and fun to the day. Another highlight was the premiere of the new “Now That’s Meat!” advertising video. The screening sparked an engaging discussion around the campaign’s creative concept, with particular attention paid to its distinctive directorial approach and memorable tagline.
The event concluded with an informal networking session, giving partners the chance to meet representatives from marketing, quality, and sales, exchange contacts, and discuss opportunities for further cooperation. Guests also received practical materials designed to support their day-to-day communication with consumers and help them present the JO’JA brand more effectively.
SERVOLUX and JO’JA will continue to invest in partner expertise, strengthen collaboration, and grow together with their distribution teams.